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Concept information

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Preferred term

marketing information systems (en)  

Definition

  • Information A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control.

    Created: 4/22/21

     (en)

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URI

http://aims.fao.org/aos/agrovoc/c_5321bccb

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RDF/XML TURTLE JSON-LD Created 4/22/21, last modified 5/27/25