A course of action established and disseminated in order to obtain consistency of marketing decisions and operations under recurring and essentially similar circumstances. (ISEE. nd. Z94.5 - Distribution & Marketing. https://www.iise.org/Details.aspx?id=1820)
Advertising means the promotion of the sale and use of goods and services by printed and electronic media, signs, displays, gift, demonstration or word of mouth. (Adapted from https://www.fao.org/3/Y1616e/Y1616e00.htm)
