The semi-arid zone is generally characterized by annual precipitation of 10 to 20 inches (30-year average). (National Drought Mitigation Center. 2025. The Great Plains https://drought.unl.edu/ranchplan/Overview/GeographicApplicability.aspx)
Market research is information about customers, competitors and emerging trends that helps companies make strategic planning decisions about marketing and selling their products and services. (Business Development Bank of Canada, 2024. Glossary. Market research. https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary/market-research)
