Concept information
PREFERRED TERM
void:inDataset: http://aims.fao.org/aos/agrovoc/void.ttl#Agrovoc
Created: 2018-05-14T09:24:01Z
Last modified: 2018-05-21T17:39:35Z
skos:notation: 6d3943ef
DEFINITION
- Jenerik reklam; belirli markaların sağladığı faydaların aksine, bir ürün grubundaki tüm markalara ilgi duyan müşterilere sağladığı faydalar üzerine yoğunlaşan hazır reklam mesajı yaklaşımıdır. Jenerik reklam, yalnızca tek bir marka ya da firmayı tanıtmaktan çok tüm ürün ya da hizmet kategorisini de tanımlamaktadır. (tr)
- The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs. (en)
BROADER CONCEPT
- reklamcılık (tr)
ENTRY TERMS
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jenerik reklam (tr)
Created: 2018-05-14T09:28:55Z
Last modified: 2018-05-21T17:39:35Z
skos:notation: 6cbd3e96
IN OTHER LANGUAGES
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إعلانات عامة
Created: 2023-09-19T10:23:42Z
skos:notation: 6d3943ef
Arabic
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generic advertising
Created: 2018-05-14T09:21:11Z
Last modified: 2018-05-21T14:12:32Z
skos:notation: 6d3943ef
English
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publicité générique
Created: 2021-10-15T15:42:05
skos:notation: 6d3943ef
French
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generische Werbung
Created: 2021-01-14T10:47:50
skos:notation: 6d3943ef
German
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Pubblicità generica
Created: 2020-02-17T16:56:56.107+01:00
Last modified: 2020-02-19T16:36:02.766+01:00
skos:notation: 6d3943ef
Italian
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publicidad genérica
Created: 2018-05-21T11:53:48Z
Last modified: 2018-05-21T17:25:06Z
skos:notation: 6d3943ef
Spanish