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системи > information systems (en) > management information systems (en) > marketing information systems (en)

PREFERRED TERM

 

DEFINITION

  • A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control.

    Created: 4/22/21

    (en)

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http://aims.fao.org/aos/agrovoc/c_5321bccb

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RDF/XML TURTLE JSON-LD Created 4/22/21, last modified 1/27/24