Concept information
PREFERRED TERM

void:inDataset: http://aims.fao.org/aos/agrovoc/void.ttl#Agrovoc
Created: 2018-05-14T09:21:11Z
Last modified: 2018-05-21T14:12:32Z
skos:notation: 6d3943ef
DEFINITION
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Jenerik reklam; belirli markaların sağladığı faydaların aksine, bir ürün grubundaki
tüm markalara ilgi duyan müşterilere sağladığı faydalar üzerine yoğunlaşan hazır reklam
mesajı yaklaşımıdır. Jenerik reklam, yalnızca tek bir marka ya da firmayı tanıtmaktan çok
tüm ürün ya da hizmet kategorisini de tanımlamaktadır.
(tr) -
The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs.
(en)
BROADER CONCEPT
- advertising (en)
IN OTHER LANGUAGES
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French
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German
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Pubblicità genericaCreated: 2020-02-17T16:56:56.107+01:00
Last modified: 2020-02-19T16:36:02.766+01:00
skos:notation: 6d3943ef
Italian
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publicidad genéricaCreated: 2018-05-21T11:53:48Z
Last modified: 2018-05-21T17:25:06Z
skos:notation: 6d3943ef
Spanish
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genel reklamCreated: 2018-05-14T09:24:01Z
Last modified: 2018-05-21T17:39:35Z
skos:notation: 6d3943ef
Turkish
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jenerik reklamCreated: 2018-05-14T09:28:55Z
Last modified: 2018-05-21T17:39:35Z
skos:notation: 6cbd3e96
URI
http://aims.fao.org/aos/agrovoc/c_6d3943ef
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