The term ‘market’ refers to a system of exchange between two or more actors or players. The exchange can be for goods or services, or for money and can take place in a physical space or through virtual media such as the internet. Markets are sometimes defined by forces of supply and demand, rather than geographical location e.g. ‘imported cereals make up 40% of the market’. (Glossary of Terminology for Cash and Voucher Assistance, CALP Network, 2020 (https://www.calpnetwork.org/wp-content/uploads/2020/03/calp-glossary-english.pdf).)
